Horizon Organic

Vika Karpitskiy and I made a bunch of great print ads in our campaign that won the Horizon pitch at Fallon.

The idea was to make Horizon’s organic milk and food seem less like a thing hippies were into and more like the obvious and fun choice for feeding yourself and your kids.

I left Fallon before we could produce these, but how could I not keep ads with a big ol’ cow caboose in my portfolio?