Arby’s 13-Hour Brisket

No one believed Arby’s actually smoked their brisket in real smokers for 13 whole hours.

So we made a commercial showing them actually smoking their brisket in a real smoker for 13 whole hours.

First, we aired it in Duluth, MN, where it set the Guinness World Record for the longest commercial ever aired.

Then we streamed it online and gave away $20,000 in cash and prizes like giant cowboy hats, very expensive lassos, and donations to Heifer International. About 500,000 folks tuned in to stare at meat during the stream.