We Have the Meats

For most of my time at Fallon, I was part of an incredible team of writers and art directors who pitched and won the Arby’s account and created the ad campaign that transformed their reputation.

Working with art directors Chris Howe and Vika Karpitskiy, I wrote and produced dozens of Arby’s commercials and had the pleasure of directing Ving Rhames in the VO booth.

Here are a few of the perfectly dumb spots we made.