Delete To Feed

Land O’Lakes was donating $1,000,000 to Feeding America and asked for a campaign to highlight the problem of childhood hunger.

Rushil Nadkarni and I created Delete To Feed, a website that donated 11 meals to Feeding America for every food photo you deleted from your Instagram account.

The site came down when the campaign ended, but check out the case study video to see how we got almost 50,000 people to delete their food porn and help us raise awareness of hunger in America.